Visual concept and animation by Sean Platt in collaboration with McGraw Hill's internal marketing team. This ad had an average view duration of 96% – notable since the ad was 34 seconds long and skippable after 5 seconds.
An extra challenge was the ask to have a final video that could be separated into two videos and used as two distinct ads. Shot 10 in the storyboard below is the beginning of the second video.
Visual design, art, and animation by Sean Platt using the program reference materials below. Purposefully created for social media by limiting animation to give viewers enough time to read the copy.
Visual concept and animation by Sean Platt. Animation designed to seamlessly loop.