Visual concept and animation by Sean Platt. Animation designed to seamlessly loop.
Design and animation by Sean Platt for McGraw Hill
Visual concept, audio research, and audio-driven animation by Sean Platt in collaboration with McGraw Hill's internal marketing team. This simple yet effective ad had an average view duration of 96% – notable since the ad was 34 seconds long and skippable after 5 seconds.
An extra challenge was the ask to have a final video that could also be separated into two videos and used as two distinct ads. In the detailed storyboard below, shots 1-9 can be a stand-alone ad and shots 10-16 can be a stand-alone ad. Lastly, a 6-second bumper ad was also planned in shots16-17.
Animation by Sean Platt, using the infographic on the right. Purposefully created for social media—minimal motion and message focused.
